Artist Bio
Alexandra Verboom Fritz (born 1991 in Vernon, BC) is a Canadian western artist dedicated to creating oil paintings that capture today’s cowboy culture and ranching life.
Completely self-taught, Alexandra learned to paint at an early age by studying the brush strokes and color compositions of other artists' paintings. Through trial and error, Verboom Fritz soon developed her own unique style of loose yet accurate brush work that the artist is now known for.
In 2018 Alexandra took a job as a bookkeeper at the Gang Ranch, which (at the time) was the second largest cattle ranch in Canada. It was here that she was first immersed in, and fell in love with, the cowboy culture. During this time the artist was continually surprised by the number of people in the general public who had no idea that working cowboys still existed. In response to this misconception Alexandra began to exclusively focus on western themes in her artwork.
Verboom Fritz began to share her work with the public in 2018, she had her first solo exhibition in 2020 and is currently working towards her second solo exhibition scheduled for September 2025. Alexandra’s works are held in private collections across North America.
These days Alexandra can be found living a simple life at her home on a ranch near Pavilion, BC, Canada. Her days are filled with chasing after the little feet of her children, working in the garden, and painting in her home studio.
Artist's Statement
I create oil paintings inspired by the misconception that the cowboy life is obsolete. As the wife of a working cowboy and a western artist I am constantly amazed by the number of people I encounter who do not know that our way of life exists today. Many seem to believe that the west has died or that it only survives in the southern States. Through my art practice I hope to correct this by highlighting ranch life in Western Canada, honouring the men and women who do their part to keep the traditional west alive. I want my art to serve as documentation of modern western life, creating a legacy for generations to come.
I draw inspiration for my oil paintings from my life as the wife of a working cowboy and a momma to two wild ranch kids. I create my art loosely based on reference images I collect from the various ranches we live on across Western Canada. Common themes in my work include the relationship between horse and rider, ranch life, and the enduring traditions of the west.