Artist Bio
Alexandra Verboom Fritz (born 1991 in Vernon, BC) is a Canadian western artist dedicated to creating oil paintings that capture today’s cowboy culture and ranching life.
Completely self-taught, Alexandra learned to paint at an early age by studying the brush strokes and color compositions of other artists' paintings. Through trial and error, Verboom Fritz soon developed her own unique style of loose yet accurate brush work that the artist is now known for.
In 2018 Alexandra took a job as a bookkeeper at the Gang Ranch, which (at the time) was the second largest cattle ranch in Canada. It was here that she was first immersed in, and fell in love with, the cowboy culture. During this time the artist was continually surprised by the number of people in the general public who had no idea that working cowboys still existed. In response to this misconception Alexandra began to exclusively focus on western themes in her artwork.
Verboom Fritz began to share her work with the public in 2018, she had her first solo exhibition in 2020 and is currently working towards her second solo exhibition scheduled for September 2025. Alexandra’s works are held in private collections across North America.
These days Alexandra can be found living a simple life at her home on a ranch near Pavilion, BC, Canada. Her days are filled with chasing after the little feet of her children, working in the garden, and painting in her home studio.
Artist's Statement
As a western oil painter and the wife of a working cowboy, I am deeply inspired by the vibrant reality of ranch life, which is often misunderstood or overlooked. Many people I encounter believe that the cowboy way of life is either a relic of the past or restricted to regions in the southern United States. Through my art, I seek to challenge this misconception and illuminate the enduring essence of the modern West, particularly here in Western Canada.
My goal is to honor the hardworking men and women who continue to uphold the traditions of ranching and to reflect the beauty and significance of this lifestyle in my work. I aim to create a visual documentation of contemporary Western life, not just for today, but as a legacy for future generations to appreciate and understand.
Drawing from my experiences as a ranch wife and mother to two wild ranch kids, I find inspiration in the everyday moments that define our lives. My paintings are loosely based on reference images collected from the various ranches we inhabit across Western Canada. In my work, I explore themes such as the profound bond between horse and rider, the rhythms of ranch life, and the enduring traditions that continue to shape our relationship with the land.
Through my art, I hope to capture the essence of a lifestyle that, while often unseen, remains very much alive and thriving. It is my aspiration that viewers come away with a renewed appreciation for the cowboy way of life, recognizing it as a testament to resilience, community, and the timeless spirit of the West.